To a country, the brand is a symbol of national strength; to the enterprise, the brand is a kind of market competition. Chinese economy has gradually entered the era of brand competition, consumers identify the brand purchase is an indisputable fact. Therefore, enterprises must create a good brand image, enhance brand competition ability. Jewelry box for packaging articles, more brand publicity. M. Levin ever pointed out:" the packaging is the brand core assets physical incarnations, packaging brand all the elements, it is the brand".

The visual design of the three elements is the basic graphics and text, color, these elements to be faithful to the corporate visual identity system. Graphic and text information expression with layout, sizes to distinguish, color contrast and other devices to realize, in the setting of information order, taking into account balance, space and other aspects; also note layout form and content of the relationship between. The use of color is also not allow to neglect, brand color sense of identity is to rely on a color long use, designers must respect the visual brand asset, from the brand has become the color spectrum to carefully design innovation. Jewelry box how to effectively support the brand theme is every designer faces challenges, design the key to solve the problem is how to select and distinguishing information, i.e. to determine which is the center of information, which are the secondary information, and trade-offs, reasonable arrangement, use visual language to display primary. High-end jewelry boxes take the brand line should first of all outstanding enterprises brand in the typical visual elements, such as the brand name, logo, color and other special. Communicating the brand information must be clear, definite, in today's fierce market competition environment, any need to explain the design has become meaningless. Let the brand identity, brand symbol prominently presented as far as possible, the effective method is to direct them, in the main display position most attract sb.'s attention, or through some special effects to convey: such as relief, embossing, bronzing, UV paint finishing processing.

Of course, the visual elements of the whole expression is the most fundamental point of brand design strategy, they should communicate effectively the enterprise concept, embodied the spirit of enterprise, summarizes brand theme, so that consumers in the assessment and selection process, can be easily identified from the visual language of jewelry box factory goods brand.